Privacy Policy

Loylty Rewardz Mgmt Pvt Ltd (hereafter ‘Company’) is committed to protecting your right to privacy and to safeguard your personal data. For the purposes of this document, the ‘service’ or ‘platform’ shall imply the mobile application ‘mPoint by Max Get More’ or the website ‘www.maxgetmore.com’, used interchangeably unless specified otherwise. The use of ‘partners’ in this document will imply our network of merchants across the country that provide you with offers and accelerated points earnings. This privacy policy details out the information you give us, information that we collect when you use our service, and what we do with that information.

This privacy policy will not apply to third parties such as our merchandise providers, our flight/hotel booking engines, our movie ticketing partners, recharge service providers, or other vendors that we may contract with for the functioning of the service. The service is not responsible for their privacy policy and we request you to carefully peruse through this privacy policy. If you disagree with the contents of this document, you may choose to not use our services. This policy will have regular updates and we encourage you to go through it periodically. Your continued use of our service is an acceptance of this privacy policy.

The Service:

mPoint by Max Get More or www.maxgetmore.com is a service that allows you to bundle together points from various bank loyalty programs for the benefit of redemptions such as mobile recharges, DTH recharges, merchandise, movie, flight and hotel bookings. The service requires you to register with us, ‘link your cards’ from various partner programs and use our platform for the redemption options mentioned above. You will also be able to accelerate your points earnings with these programs, by transacting at our merchant partners.

Information that you give us:

Use of your personally identifiable information (PII): During the registration process, you will be required to provide us with your Name, Email Address, Gender, Phone Number and Password. This data is stored securely in our servers, is used expressly for your use of the service, to send you transactional communications such as receipts, and occasionally, to send you marketing communications for some of our top offerings from our network of offline and online partners, including but not limited to merchants and banks.

We also provide an option to register with us using third party sign-in services such as Facebook. Our data collection from Facebook is only limited to the information that you allow Facebook to pass on to us during the registration process.

Additionally, for your use of our service (linking cards), you are required to validate your card numbers of our partner banks and verify your ownership via a 2 factor authentication process. Your card data is stored securely in our PCI DSS compliant servers, which is the industry standard for storing such data.

During the redemption process, you may be required to provide further details as the following:

You may also transact on our service using a combination of points and any bank card. We store your card data such as a credit/debit card number and a credit/debit card expiration date and/or other payment instrument details and tracking information as per industry practices in a PCI DSS compliant environment.

This information you give us during your use of the service is updated as of the time of publishing of this policy. However, to improve your user experience and to provide a better service, we may add new features or redemption options that may require other data, which will be updated in this document.

Information that you may give us while specifically using the mobile app:

We will request you to provide us permissions to improve user experience on the app as detailed below:


Information we collect as you use our service:

To improve your user experience, it is imperative that we collect some other data as mentioned below:

Analytical Data:

To monitor the performance of our user interface ‘UI’, we track your usage of the service and collect various data points inter alia Device Information (UUID, Phone manufacturer, OS version, mobile network and strength, browser information et al), Location Information (Latitude, Longitude, City, Country et al).

We may also use ‘cookies’ or ‘pixels’ to identify your device information and attribution sources, so as to improve our marketing efforts to get you the best deals from our partners.

Log Data:

To monitor the performance of our service and to prevent fraudulent activities, we will store your data (including personal information in SHA1/SHA2/AES encrypted format) on our internal servers for improvement of our services.

Log data collection does not involve storing your financial details such as card data.

How we use the data that you give us or data that we collect while you use our service:

All of the data we collect during your use of the service, is purely used for improving the performance of our service, improving your user experience of our service, or to provide you the best marketing offers from our network of partners. Under no circumstances do we share or sell your data to any third party, partner or otherwise. In case of any marketing communication received from our partner, the communication is sent through our secure platform.

Using Analytical Data:

We use various tools for analyzing your usage data on our service. Some of these are internal proprietary tools, but may also include inter alia industry standard services such as Google Analytics, Clevertap and others.

In case of tools such as Clevertap, we may pass your PII (Personally Identifiable Information) and Analytical Data to their servers. Clevertap is a GDPR compliant service that doesn’t share/sell your data to third parties. You may refer to their privacy policy separately. We use Clevertap to create user funnels to improve your user experience, and to send you personalized notifications.

Using Crash Data:

We use industry standard tools such as Crashlytics by Fabric to monitor crash data. We also pass Analytical and PII data to them to understand forced and unforced crash behavior, ANRs (Application not responding), and various other errors, to improve our service.

Using PII for transactional purposes:

Your PII will be passed to third party providers of SMS and Email Services, and will be used for transactional purposes of sending you SMS and Email receipts of your redemptions on our service.

Using PII for non-transactional purposes:

Your PII will be passed to third party providers of SMS and Email Services, and will be used to alert you of our new features, new redemption options, and to communicate relevant partner offers.

Opt out of non-transactional communications:

- You may choose to unsubscribe out of our email communications by clicking on the Unsubscribe link in the email received.

Using Log Data:

Like any organization, we use your log data to improve our application performance. For monitoring of our logs, we use both open source and proprietary logging tools. All of your log data is stored internally on our secure servers with a limited access mechanism, on a need to know basis. These tools help us in understanding application errors, downtime, failure rates et al.

Changes to this Privacy Policy:

We reserve the right to change parts of our privacy policy as our usage of your data changes, or if the law regarding usage of your information changes. The changes may not be communicated to you over your standard communication preferences. You are requested to visit this page periodically to ascertain any changes. Your continued usage of the service post any changes is construed as consent and acceptance of the changes.

Contact Us:

If you have queries or concerns regarding this privacy policy, you may reach out directly to our privacy spoc on the following details:

Email: infosec@loylty.com

Mailing Address:
Loylty Rewardz Mgmt Pvt Ltd., 2nd floor, Chhibber House, Saki Naka Junction, Mumbai - 400072

-Publishing date 30/03/2018